Engage, support, inspire through Sport & Physical Activity.
County Durham Sport took the bold decision to review their corporate brand and give the company a sharp new image. As they were becoming an independent company with charitable status, they saw this as the perfect opportunity to refresh their brand throughout the business and networks.
Along with approximately ten other creative agencies, Creative Streak Design was given a brief and the opportunity to pitch new brand concepts to County Durham Sport. Their message was clear, ‘We need a strong and attractive brand that communicates our values and what we do, to attract new business. However, we have worked hard to develop good relationships with our partners and current service users therefore, it’s highly important that all our past work does not get lost in the process of a rebrand.'
To cut a long story short...we were delighted to hear we had been successful in winning the contract.
2017 saw County Durham Sport produce their first corporate branded Impact Review. As this was something they had never done before, Creative Streak Design put together a plan and proposal using supplied text and photographic content. Infographics were created to visually highlight key facts and areas of performance. The final Impact Review 2016-17 was supplied in both digital and print formats.